Announcing Dunkin’ Donuts to open in South Africa
“Grand Foods earlier this year confirmed that South Africa’s first Dunkin’ Donuts restaurant would open in Cape Town at the end of October 2016. In an exciting twist, Dunkin’ Donuts is now giving South Africans the power to determine its launch date.”
The world’s favourite coffee and baked goods brand is challenging Capetonians to participate in daily challenges in order to get their taste of Dunkin’ Donuts sooner.
“The brand resonated with Grand Foods because of its world-class coffee and donut offering. Dunkin’ Donuts has become part of the daily ritual of millions of people worldwide, and we wanted South Africans to share in this. At Dunkin’ Donuts we offer a unique experience, and to demonstrate just how unique, we’re giving on-the-go South Africans the power to decide our launch date,” says Rozanna Kader, marketing and communications director at Grand Foods.
From 29 September 2016, locals can participate in fun, on-the-ground activations and social media challenges. For every goal met, the launch date moves forward.
The Dunkin’ Donuts local menu will feature the same high-quality, 100% Arabica bean coffee and delicious donuts ranging from glazed, filled, and frosted, including the world’s most loved donut, the Boston Kreme.